The Business Leader is confident, persistent
and inventive in business. He can launch a new business and will devote all his
energy to getting it established. A talent for inspiring people is one of his
outstanding features. He is a good communicator. He knows exactly how to
conduct business policy. The Business Leader actively and persistently strives
for success. He knows how to set goals and strives to reach them as quickly as
possible. This dynamic approach to reaching his goal quickly develops and
promotes the business.
However, this approach may also have a negative side. Because the Business
Leader strives quickly to reach success, he sometimes doesn't have enough
endurance to develop his business in unfavorable conditions. Under such
conditions he will sometimes close his enterprise in order to start a new
business, which seems to him more promising in the current situation. He
flourishes best in a fast-paced environment.
During the start-up period of the company, the Business Leader can develop
the business himself. At this time he can temporarily carry out the work of
manager and analyst in addition to his primary function of business promoter.
The Business Leader may meet with problems because sometimes he does not
anticipate obstacles in a given situation. His tendency to risky operations
also presents another danger to him. The Business Leader will find himself in a
tight spot if he does not weigh all the pros and cons while making a decision.
Sometimes the Business Leader cannot refrain from attempting solutions which
are strongly influenced by current circumstances.
Necessary Steps to Success in Your Business
You evaluate information quickly. As a rule, you quickly find a way to
achieve your goal. Be careful that you do not underestimate the difficulties
expected in your way. Always carefully consider the possible negative
consequences of achieving your goal. Occasionally stop in your intense
activities to evaluate once again your path to the goal. Also try to foresee
what problems may arise when the project has been realized.
Businesses typical for the Business Leader may be situated locally as well as
further afield. Therefore it is very important to place your ads with those
mass-media agencies which have access to as many people as possible. Very
valuable for this purpose are various Internet advertising tools, including
solicited commercial emails sent to professionals and other customers. It is
highly desirable to contact the centers which you expect will be your
customers, by mail, telephone or other means of communication.
Analyze carefully the needs of the consumers and design your commercials in
such a manner that they meet the present requirements of your potential
customers. Referrals of professionals and recommendations are essential for
your business. Publish them in your commercials. They may have a critical
impact on the customer's decision to buy your product, because in many cases he
has no other way of judging the quality of your product. Always be in contact
with your customers. Send them catalogues or samples of your latest goods.
Create and support the brand of your business. Give your business a name
which reflects the essence of your enterprise, or your own name. Develop a logo
or picture which represents your business. Create and run commercials.
Distribute badges, fridge-magnets, etc., of your business among your customers.
Remember that low sales may be due to customers' lack of knowledge about the
product. Continuously promote your goods and carefully analyze customer
feedback. This will help you to discover the reason for the low demand –
insufficient advertising or a shortage of the product.
If you have enough funds at your disposal, it makes good sense to launch an
intensive advertising campaign with commercials on TV, radio, internet etc. It
will greatly promote your business. Sales can be increased by offering each
customer who buys your product a chance to win a valuable prize. Sell your
product in one package together with the products of other businesses. Look for
a way to sell your product at a discount to another business who will add it,
free of charge, to a popular product of theirs, thus making your product known
to a wider circle of customers and profiting both parties at once.
Do not push your product too persistently to a customer when talking to him
but point out the product's advantages – better quality or lower price. If you
can, give interviews in which you can explain the advantages of your product or
The Business Leader can start a new business or buy an established one. In
some cases the Business Leader will start a new business based on his own
technology and development.
It is important to have a detailed business plan when you start a business.
You should assess the market and find a niche for your business in the market.
Your business plan should point out the weak points of your enterprise and
suggest tools and ways to eliminate or reduce them. The difficulties facing
your competitors must be analyzed and methods proposed to cope with them.
Carefully consider the investments required to expand your business. The
investment plan will strengthen your position in negotiations with potential
If you need to strengthen your enterprise by skilful management then the
Innovative Manager may be considered as the right partner for you.
Businesses favorable for The Business Leader
If the Business Leader runs his business himself he can often be met in the
Participator in MLM business
Often the Business Leader is successful in partnerships. A partnership with a
Manager and an Analyst is considered as especially favorable. When the Business
Leader is in a partnership, or hires employees, he is often found among:
- MLM organizer
Hi-tech company founder
Mass media company founder
Film director (producer)
Insurance agency owner
Travel agency owner
Trade company proprietor
Shop and restaurant network owner
Construction company proprietor
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