though I recently sold it, you'll still find me in the
trenches ensuring we stay on target for exceeding both our customers' and our
shareholders' expectations. I got to this place by making sure from the get-go
that I measured our growth and progress in years, not months, because I
knew we were in it for the long haul.
If you've just started your biz and already plotting out your exit strategy,
then stop reading now. But if you're focused on growing for years to come, read
on for some tips to keep your eyes on the prize.
Get a Firm Grasp on Your Finances:
For our first few years in business, we did a lot of things by the seat of
our pants and that was okay in that crazy start-up time. However, I soon
realized that if we really wanted to grow and continue to invest money back into
the company, we needed to establish some strong financial controls. With that
came the hiring of our chief operating officer, Dave. Dave brought a greater
focus on financials, quickly establishing accountability around key performance
indicators throughout the organization, and tighter controls on money coming in
and going out of the company.
If you want to be an established company, you've gotta act like one by
getting a grip on these things early on. It helps to have someone like Dave on
board to help you get there.
Focus on the Future:
Even though I've always believed in leading from the weeds, by hiring talented, smart
and capable people throughout the company, it enabled me to concentrate on
future. I've been the face and voice of VerticalResponse for over a decade
because I know people take comfort in knowing the head of the company they're
doing business (or might be doing business) with. Whether it's speaking at small
business conferences, blogging on our VR Marketing Blog or building relationships
with potential new partners, I'm out there making sure we are positioned for
next week, next month and next year.
Do More Than One Thing Well:
We started out as an email marketing company in 2001. Back then, there
weren't many companies offering what we had to small businesses at an affordable
price. But that quickly changed and we've had to change along with that, if not
ahead of the curve. That's why over the years we acquired a social media marketing company and also added direct
mail postcards, online surveys and event marketing to our product portfolio. We also
were one of the first companies on the Salesforce AppExchange, which created a
long-lasting, incredibly successful partnership.
Spreading your revenue sources over more products and customers will help
reduce risk because you're not putting all your eggs in one basket. You never
want to rely too heavily on any one thing--or customer--for your continued
growth and success.
Use these tips to keep your business growing well into the future, and share
any other long-term company growth strategies that you believe in!
Please email financial advisor Dave K Pavelich to use this tips to your advantage & to help you achieve your goals // Dave.Pavelich@InvestorsGroup.com
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