to point the finger. One place you may not consider, however, is your marketing
mix. (You are marketing, right? If not, this is undoubtedly the root of
If it's not in the mix yet, now's the time to make a serious
investment in Internet marketing. It’s one of the most effective ways to spread
the word about your business, products, or services due to its unmatched reach
Here are five Internet marketing tactics you need to master:
1. A well-designed website. Design matters,
especially when it comes to your website. This is because your website is the most
powerful marketing tool for your business. In fact, poor or overdone Web design
can get in the way of properly reaching your target audience and meeting
business goals, resulting in an almost immediate loss in leads and revenue.
When your business is struggling, evaluating and improving your
current Web design should be on the top of your to-do list. Do you have a clear
call to action? What about effective, up-to-date content? Consider hiring a
trusted agency or individual to handle your Web development needs.
2. Smart(er) SEO. Getting your brand to the top of
search engine results is something every business wants. Still, optimizing your
website and online content isn’t always top priority when it comes to marketing.
Too many business owners think it requires a complex knowledge of programming.
It really comes down to finding the right tools, understanding keywords,
revising website and blog structure, and regularly creating content.
In light of the recent Google algorithm update Penguin 2.0, you
need to be more aware of your SEO habits due to an increased focus on link spam.
With this update, Google is showing more interest in helping websites become
authorities in their niche--and ranking them higher when they are. Boost
awareness for your company through the use of Author Rank, social sharing, and Google+
3. Noteworthy email marketing efforts. If you’re
looking to reach your customers and stick to a tight budget, email marketing
might do the trick. It’s your chance to keep your customers in the loop. But
it’s also important to remember how frustrating a
cluttered inbox can be, especially when the emails are coming from a company you
trust. Make it your practice to send only current or potential customers concise
and necessary content they can act on. Be sure to make it shareable and consider
mobile devices in the design process.
4. Leave your mark socially. If your business
isn’t on any social networking websites, then, well, you're living under a rock.
Facebook, Twitter, StumbleUpon, Digg, and many other sites are the key to
reaching your target audience and engaging them in insightful ways.
Additionally, while you may have a social media presence, you may not be using
it to its full potential.
According to HubSpot’s Inbound Marketing Annual Report, social
media produces almost double the marketing leads of trade shows and
telemarketing. So, it’s time to dive into Twitter chats, build your presence on
LinkedIn Groups, utilize Facebook advertising, and set up some Google+
5. Embrace multimedia. Now more than ever is the
time for meaningful imagery in your business's marketing tactics. YouTube
receives more than one billion monthly visitors. The good news is,
you don’t need to spend a fortune on cameras or lighting to spread your message
through a visual medium. But you do need a strategy. Create a video campaign for
your business. Be sure to use a keyword-rich headline, a strong editorial
message, and a call to action.
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